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How Do Feel-Good Chemicals Influence Human Behavior and Decision Making?

This blog will explore the root cause for most destructive and constructive behaviors, following the path of neurotransmitters and hormones responsible for where you end up. As much as humans like to think we are rational creatures, the truth of the matter is our emotions are the main drivers for what we do. It has been scientifically proven that individuals who cannot experience the adequate release of dopamine, serotonin, endorphins, oxytocin, and norepinephrine or are engaging in destructive behaviors that reward the release of these neurotransmitters are experiencing various forms of mental and physical challenges. While most are not new to this information, this blog will deepen your awareness of what you are encouraged to do and not to do, given both paths might lead to a release of feel-good chemicals, while only one path leads to a positive, lasting long-term affect on your mental and physical health. Let's explore the pathways to your reward system.





  1. Dopamine: Often referred to as the "feel-good" neurotransmitter, dopamine is associated with reward and pleasure. It plays a crucial role in the brain's reward system and is released during activities that bring pleasure or satisfaction.

    1. Healthy means to release dopamine

  • Exercise

  • Setting and achieving goals

  • Sleep

  • Healthy eating

  • Mindfulness Meditation

  • Intellectual stimulation

  • Creative work

  • Sunshine

  • Acts of Kindness

    1. Unhealthy release of dopamine

  • Substance Abuse

  • Gambling

  • Execisve Social Media

  • Overeating and Food addiction

  • Compulsive shopping

  • Seeking instant gratification

  • Compulsive sexual behavior

  • Porn addiction

  • Constant Thrill Seeking

  • Escapism through entertainment

  1. Serotonin: This neurotransmitter is often linked to mood regulation, and imbalances in serotonin levels are associated with mood disorders. Adequate serotonin levels are generally associated with a positive mood and emotional well-being.

    1. Healthy means to release Serotonin

  • Exercise

  • Healthy Diet

  • Sunlight exposure

  • Adequate Sleep

  • Mindfulness and Meditation

  • Positive Social Interactions

  • Physical Touch

  • Receiving a Massage

  • Expressing gratitude

  • Choosing to express a Positive Attitude

  • Artistic Creative Expression

    1. Unhealthy means to release Serotonin

  • Binge Eating

  • Excessive exercise

  • Excessive sunbathing

  • Drug Abuse

  • Excessive alcohol consumption

  1. Endorphins are chemicals the body produces that act as natural painkillers and mood elevators. Endorphins are released during exercise, stress, and situations that induce excitement or pleasure.

    1. Healthy means to Release Endorphins

  • Exercise

  • Laughter

  • Music

  • Sunlight

  • Mindfulness and Meditation

  • Positive social interactions

  • Achieving Goals

  • Moderate use of Dark Chocolate with low sugar content

    1. Unhealthy means to Release Endorphins

  • Staying in stressful situations by removing personal accountability to deal with this area of our life

  • Staying in unhealthy relationships by removing personal accountability to deal with this area of our life

  • Addictive substances (drugs, alcohol, nicotine )

  • Over-eating

  • Excessive exercise

  • Thrill-seeking behaviors

  1. Oxytocin: Often called the "love hormone" or "bonding hormone," oxytocin is released during social bonding activities, such as hugging, kissing, or other forms of physical affection. It plays a role in social bonding, trust, and emotional connection.

    1. Healthy means to release Oxytocin

  • Physical touch and hugging

  • Warm and affectionate relationships

  • Positive social interactions

  • Pet interactions

  • Acts of kindness

  • Mindfulness Meditation

  • Sharing meals

  • Physical activity involving rhythmic movements ( e.g., walking, dancing)

  • Positive feedback and recognition

  • Childbirth and breastfeeding

    1. Unhealthy means to release Oxytocin

  • Drug and Alcohol Abuse

  • Compulsive/ Co-dependent Relationships

    1. Staying in toxic relationships

    2. Seeking constant validation from your partner

  • Risk-taking behaviors

  • Falling into the manipulative behaviors of others by using poor judgment

  • Excessive comfort eating

  • Sef-harm (as a means to numb the pain)

  1. Norepinephrine: This hormone and neurotransmitter is associated with the "fight or flight" response and is released in response to stress. In moderate amounts, it can contribute to alertness and a positive mood.

    1. Healthy means to release Norepinephrine

  • Exercise

  • Exposure to cold temperatures (cold showers, cold water emersion)

  • Balanced Diet (sufficient protein, vitamins, and minerals)

  • Adequate sleep

  • Stress management (mindfulness meditation, deep breathing, yoga)

  • Sunlight exposure

  • Positive social interactions

  • Challenging oneself

  • Music

  • Caffeine intake in moderation

    1. Unhealthy means to release Norepinephrine

  • Chronic Stress

  • Chronic Anxiety

  • Chronic Sleep Deprivation

  • Excessive caffeine consumption

  • Excessive exercise (intense exercise without proper recovery)

  • Extreme Cold Exposure

  • Drugs (stimulants such as cocaine and amphetamines)

  • Aggressive Hostile Behavior


Let's look at the most frequent behaviors that produce healthy release and the destructive types.

Here are our winners and losers.


You are encouraged to increase engagement in

  • Create an Exercise routine and engage in moderate exercise

  • Creating a Sleep Routine or addressing barriers to sleep (e.g., working with a specialist to address medical conditions such as sleep apnea)

  • Create routines to shop and cook home-cooked meals

  • Listen to Music (that does not stimulate aggression or melancholy)

  • Engage in a daily intake of 30 minutes of Sunshine (in winter months, substitute with vitamin D when adequate sunshine is not available)

  • Create a routine to practice Mindfulness Meditation

  • Create a routine to practice Intellectual stimulation

  • Create a routine to engage in Creative work

  • Take a personal inventory of your needs and desires and set Goals to empower, excite, and stretch your inner development.

  • Engage in Acts of Kindness

  • Plan to give affection via touch.

  • Take the time to cultivate and engage in deep, meaningful social connections.

  • Learn to embrace a Positive Attitude.

  • Sharpen your sense of humor and engage in bringing out Laughter in others.

  • Share frequent meals with family and friends.


You are encouraged to work on understanding and eliminating any of the destructive behaviors below.

  • Substance Abuse

  • Gambling

  • Execisve Social Media

  • Excessive exercise

  • Excessive sunbathing

  • Overeating and Food addiction

  • Compulsive shopping

  • Seeking instant gratification

  • Compulsive sexual behavior

  • Porn addiction

  • Constant Thrill Seeking

  • Escapism through entertainment

  • Choosing to stay in Stressful situations and falling into the victim trap

  • Choosing to stay in unhealthy relationships and falling into the victim trap

  • Choosing not to work on reducing chronic stress, chronic anxiety, sleep deprivation, and aggressive behavior


You have been informed of the mental map of the connections between your behaviors and the reward paths that feed them. Upon being informed, you now possess the mental map toward receiving feel-good emotions via concrete behaviors you can work on manifesting into your life. Along your path, if you find it challenging to reduce engagement in self-destructive behavior, you are not alone. The first step is wanting change. The second step is trying to make change on your own. The third step is to face your setbacks. Once you reach the third step, recognizing you might need help outside of yourself is not a weakness but a strength. We all get stuck and need help. If you are stuck on how to make the change you desire, feel free to reach out for a free consultation. If you know a friend or a loved one who can benefit from this blog, please share it with them.









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